Are you excited about pursuing higher education, but feeling a bit overwhelmed by the application process? One important component of many college applications, particularly for graduate programs, is the statement of purpose. This document can have various names depending on the country. For instance, in the US, it’s often referred to as the “Letter of Intent” or “Essay”, while in the UK, it’s known as the “Statement of Purpose”. In Germany, it’s referred to as the “Personal Statement”. Regardless of the name used to refer to this document, it presents a chance for you to highlight your objectives, accomplishments, and motivations for applying to the program. Crafting a compelling statement of purpose is crucial in order to increase your chances of being accepted into your desired program. To assist you in this endeavour, we have created a step-by-step guide that will help you produce a well-written and effective statement of purpose.

Step 1: Research the Program and Institution

Before you start writing, it’s essential to research the program and institution you are applying to. Look for information about the faculty, curriculum, and any special programs or opportunities. This will help you tailor your statement of purpose to the specific program and show that you have done your homework.

For example, if you are applying to study abroad, it is essential to research the countries and universities that you are interested in. By doing so, you can gain insight into the program’s curriculum, faculty, and any unique cultural opportunities that they offer. This research will enable you to tailor your statement of purpose to the specific program and highlight how it aligns with your academic and personal goals.

Step 2: Brainstorm Your Goals and Objectives

Now that you have a better understanding of the program, it’s time to brainstorm your goals and objectives. What are your aspirations and goals for pursuing this program? What skills do you want to gain? What are your long-term career aspirations?

Make a list of your goals and objectives, then prioritize them in order of importance. This will help you organize your thoughts and ensure that your statement of purpose is focused and coherent.

For example, if you are applying to a master’s program in public health, your goals might include gaining a better understanding of epidemiology, learning how to conduct research studies, and ultimately working for an international health organization.

Step 3: Write a Compelling Introduction

The introduction is your chance to make a strong first impression and grab the reader’s attention. Start with a compelling opening sentence that highlights your passion for the field and your motivation for applying to the program.

For example, you might start with a sentence like, “Since I was a child, I have been fascinated by the intricate workings of the human body and the ways in which diseases can impact communities on a global scale.”

Next, provide some background information about yourself, such as your educational background, relevant work experience, or any other experiences that have prepared you for the program.

Finally, clearly state your goals and objectives and explain why this program is the best fit for you.

Step 4: Outline Your Relevant Experiences and Achievements

In this section, you should provide specific examples of your relevant experiences and achievements that demonstrate your qualifications for the program. This could include academic achievements, research projects, internships, volunteer work, or any other relevant experiences.

Be sure to highlight any experiences that relate directly to the program or field you are applying to. For example, if you are applying to a journalism program, you might highlight a journalism internship you completed or a school newspaper that you wrote for.

When describing your experiences and achievements, be sure to focus on your contributions and accomplishments rather than just listing your responsibilities. This will show that you have a proactive approach and are capable of achieving results.

Step 5: Conclude with a Strong Closing Statement

The closing statement is your final opportunity to leave a lasting impression on the reader. Summarize your goals and objectives, reiterate why you are a good fit for the program, and express your enthusiasm for the opportunity.

For example, you might end with a sentence like, “I am confident that this program will provide me with the skills, knowledge, and experience necessary to achieve my long-term career aspirations, and I look forward to contributing to the academic community and making a positive impact in the field of [insert your field of interest].”

Tips and Tricks

In addition to the step-by-step guide, here are some tips and tricks to keep in mind as you write your statement of purpose:

  1. Avoid using informal or colloquial language in your statement of purpose.

Instead of using informal language like “I’ve been obsessed with biology since forever,” choose more formal language such as “My longstanding passion for biology has fueled my desire to pursue advanced studies in this field.”

  1. Be focused and avoid getting sidetracked by irrelevant details or tangents.

Instead of including every detail of your life story, focus on the experiences and achievements that directly relate to your goals for the program.

  1. Follow the instructions provided by the program regarding length, formatting, and any other specific requirements.

If the program specifies a maximum length for the statement of purpose, make sure to stay within that limit. If they ask for a specific font or formatting style, make sure to follow those guidelines.

  1. Show, don’t tell. Use specific examples to demonstrate your qualifications rather than simply making statements about your abilities.

Instead of saying “I am a strong communicator,” provide an example such as “In my previous role as a marketing intern, I was responsible for developing and executing social media campaigns that resulted in a 25% increase in engagement.”

  1. Use active voice rather than passive voice to convey a sense of agency and accomplishment.

Instead of using a passive voice like “The proposal was written by the team,” use an active voice such as “I wrote the proposal with my team.” This shows that you took an active role in the project and highlights your contribution to the team’s efforts.

  1. Have someone else read your statement of purpose and provide feedback before submitting it.

Ask a friend, family member, or mentor to review your statement of purpose and provide feedback on its clarity, organization, and effectiveness.


Here are two examples of successful statements of purpose to give you a better sense of what works. It’s important to note that these examples are for educational purposes only, and should not be copied or used in any way in your own statement of purpose. Instead, use them as a guide for understanding the structure and content of a strong statement of purpose.

Example 1:

“Having grown up in a small town in rural India, I have seen the destructive impact that poverty and limited access to healthcare can have on a community. This inspired me to pursue a career in public health with a focus on health disparities and social justice.

I completed my undergraduate degree in biology with a minor in global health, which provided me with a strong foundation in the biological and social determinants of health. In addition, I volunteered at a local free clinic and conducted research on the use of telemedicine in rural communities.

I am now eager to further my education and skills by pursuing a master’s degree in public health at [insert name of program]. I am particularly interested in the program’s emphasis on community-based interventions and its opportunities for hands-on experience through internships and research projects.

Ultimately, I hope to use my education and skills to make a positive impact in underserved communities and address health disparities on a global scale.”

Example 2:

“As a lifelong lover of languages and cultures, I have always been drawn to the field of international relations. My undergraduate degree in political science and experience studying abroad in [insert country] further solidified my interest in this field.

After graduation, I worked for a nonprofit organization that focused on refugee resettlement and human rights advocacy. Through this experience, I gained valuable skills in communication, advocacy, and project management.

I am now excited to pursue a master’s degree in international relations at [insert name of program]. I am particularly interested in the program’s focus on global governance and diplomacy, as well as its partnerships with organizations like the United Nations.

My long-term goal is to work for an international organization that focuses on human rights and conflict resolution. I believe that the education and skills I will gain through this program will be instrumental in achieving this goal and making a positive impact in the world.”


Writing a strong statement of purpose can be a daunting task, but with the help of this step-by-step guide and tips, you can create a compelling document that showcases your passion and qualifications for your desired program. Remember to take the time to research the program and institution, brainstorm your goals and objectives, write a compelling introduction, outline your relevant experiences and achievements, and conclude with a strong closing statement. By following these guidelines and proofreading carefully, you can make a positive impression on admissions committees and take the next step towards achieving your academic and career aspirations. Furthermore, if you’re looking to study abroad, Shuri Education can be a valuable companion in helping you craft a compelling statement of purpose that is tailored to your universities and programs. With our guidance and support, studying abroad is made easy and accessible to students who are looking to broaden their horizons and gain valuable international experience.

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